McDonald's ACM
Ba ba ba ba baa, i'm lovin' it.
Marketing McDonald’s Nationally to 25 Million Asian Americans
We were responsible for all the advertising campaigns targeting the fastest growing ethnic population in the USA, Asian Americans.
Some of the campaigns we launched:
- 100% Fresh Beef Quarter Pounder launch
- Mobile Order Pay launch
- “Moments” National Brand campaign
- Dollar Menu 123 launch
More
2 for $5 Mix & Match promo
Signature Crafted Recipes: Bacon Smokehouse burger launch
Glazed Chicken Tenders launch
McCafé LTO Cold Brew launch
Treat Trick Win promo
APA educational workshop site updates
McCafé sub brand launch
KCon event
FIFA viewing party event
Credits
Agency: IW Group
Chief Creative Officer: Brian Jung
Sr. Copywriter: Colin Costello
Copywriter: Heather Hannasch
Designer: Stone Mays