Diana Siêu Thấm

Freedom from bad menstrual odor, freedom to be yourself

Talk about menstrual odor without talking about it

We needed to talk about the product and its benefits to block menstrual odor without talking about it directly. So naturally we decided to talk about the emotional outcome of using the product, not the technology. Freedom, confidence, and joy.

Credits
Agency: Publicis
Creative Director: Brian Jung
Art Director: Nga Bui
Copywriter: Tuong Nguyen

Valorant Game Changers

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