Johnnie Walker SITC

Bringing Formula 1 where it doesn’t exist

Johnnie Walker wanted to bring the exciting Formula 1 experience to Indonesian fans everywhere. The only problem? The Grand Prix was in Singapore, NOT Indonesia. So since F1 didn’t exist in Indonesia, we brought it to them by bringing F1 world champion, Mikka Hakkinen and Sergio Perez to Jakarta. There they Joined the Pact, gave a “drive of a lifetime”, and launched the new Johnnie Walker Platinum Label. We developed and built the first touchscreen RFID Facebook enabled cocktail mixing kiosk called the Flavour Lab, and launched a 4D standalone theater that gave a person the feeling of being in the drivers seat. We also gave one lucky fan a chance to have their name on the Johnnie Walker branded visor of their F1 driver during the Grand Prix race. We partied with TIESTO, and launched our Circuit Nights with top celebs and influencers at the top six clubs in the country. KEEP WALKING.